REVIEW
See what others have to say about The Social Branding Dogma.

“The Social Branding dogma presents a refreshing and innovative concept - using the theory of branding to effectively cause positive social change. You might think you are already doing that … Check out the Social Branding dogma to learn more about your target audience and how best to communicate with them to influence positive behavior change.”

Holly Aprea
Youth Advocacy Manager for Campaign for Tobacco-Free Kids

"Social Branding strategies as outlined in the Dogma challenges what we were thought as heath educators for years.  It includes concrete examples of not only how to change behavior but why people change behavior - which gives me a better understanding on how to reach the target community more effectively."

Malcolm Ahlo
Program Coordinator for Southern Nevada Health District

“Social Branding has opened our eyes to the true motivators behind the behavior of our target market.  Embracing Social Branding was the first step in the transition of our prevention campaign embodying an image that youth would sincerely associate with.

Danny Saggese
Virginia Tobacco Settlement Foundation

“[The] Social Branding Dogma is a progressive, concentrated strategy and insight into the relationships between feeling, identity and behavior… [the book] has altered the way we look at the image and promotion of after school programs and how to create change in the way students perceive the program.  This is a must have for any organization ready for powerful outcomes and willing to be ambassadors of change!”

Tia Quinn
Co Lead, Region 9 After School Programs
San Diego County Office of Education

“The keen perception and insight found in The Social Branding Dogma has played a pivotal role in bringing the stakeholders of our efforts together to represent our shared goals and objectives.  The RescueSCG team brought definition and clarity to our mission, and I highly recommend their book to anyone that is dedicated to bringing about positive social change.”

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